About me

I’m Avinash Arora, an engineering leader with 17 years of experience building and scaling frontend systems and teams.

I started my career hands-on, writing code for games, e-learning, and web platforms, and gradually moved into leadership roles where the real challenge was not just shipping software, but building teams that could sustain it.

What I’ve worked on

  • OTT platforms across Web, Mobile, and TV
  • Large-scale e-commerce systems
  • Gaming and interactive media
  • Finance and enterprise applications

Leadership & impact

  • Led multiple enterprise platform deliveries
  • Improved frontend performance from seconds to sub-second
  • Ran JavaScript Center of Excellence for 250+ engineers
  • Designed learning programs for 150+ developers
  • Drove organization-level AI engineering initiatives

How I think about engineering

I value pragmatic architecture, systems that evolve well over time, and engineers who understand why decisions are made, not just how.

Outside the code

I enjoy mentoring and helping engineers navigate the middle and senior stages of their careers.