Avinash Arora
Engineering Leader · Frontend Architect · Mentor
I design, build, and scale frontend systems used by real teams and real users. Over the last 17 years, I’ve worked across OTT, e-commerce, gaming, finance, and media platforms.
Most of my work sits at the intersection of frontend architecture, performance, and people.
What I focus on
- Scalable frontend architectures (Web, Mobile, TV)
- Performance and reliability at scale
- Growing engineers into strong, independent contributors
- Clear collaboration between product, design, and engineering
Current role
Senior Technical Manager at To The New.
I lead multi-platform frontend teams delivering enterprise products and run organization-wide engineering initiatives, including the JavaScript Center of Excellence.
Writing & notes
I write occasionally about:
- Lessons from leading engineering teams
Work with me
I’m open to consulting, mentoring, and speaking engagements.